Understanding Your Traffic Temperature

Lead generation - Understanding your traffic temperature

Are you selling the right thing at the right time? The #1 reason your marketing conversion is not working – you’re trying to sell the wrong thing at the wrong time. Tony Robbins said once – If you do the Right thing…at the wrong time. You get PAIN. With your marketing, it’s no different. You…

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How to Calculate Your New Customer Lifetime Value

How to calculate your average customer lifetime value

Do you know what a new customer is worth? – It’s the price of what they purchased, right?
Wrong! See, we all know, some customers buy once. While others buy from us many times.
Problem is…When you run a marketing campaign – You can’t choose which customers buy from you and when…

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How To Build Your First Marketing Funnel

How to build your first marketing funnel

So you’ve been reading all the marketing blogs …watched a bunch of videos on YouTube …typed “how to get more leads” into Google And, you’ve noticed this phrase – ‘Marketing Funnel’ …keeps coming up! So, what’s a marketing funnel? A marketing funnel is a series of steps – for taking a prospect and turning them…

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How To Do Market Research For Your New WordPress Website

How to do Market Research for Your New WordPress Website

Your website’s your most important asset…Get it right and you’ll have a mechanism to deliver a consistent flow of leads 24/7…But, get it wrong…and you’re going to find it hard to get a positive return on your marketing efforts.

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How To Improve Your WordPress Website’s Load Speed

How to increase your WordPress website load speed

You can’t afford to have a slow loading website in 2017…Your user’s don’t like it and Google HATES it. See, Google’s all about the user experience. Your website’s load speed is a the key metric Google uses when determining if its going to rank your site.

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How to Create Your Buyers Persona

How to create a buyers persona

Who is your perfect customer?…what do they look like?…where do they live?…what motivates them to buy? Wouldn’t it be great if you could see inside you prospects mind and get all these questions answered? Well, unless you’re a mind reader…That’s not possible. But, the next best thing is creating your Buyer’s Persona.

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How to Improve Your Website Conversion Rate

Improve Website Conversion Rate

Your website plays a huge role in why people choose to do business with you. Your website can be your business’s greatest sales person. It Will Work 24/7 – every day of the year, to produce more leads and sales for your business. Unfortunately, most business owners fail to harness the full potential of their website.

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How to Create a Unique Selling Proposition

How to Create a Unique Selling Proposition

With the marketing landscape being so competitive today…How do you as a small business owner, get your marketing message to cut through all the noise and stand out? ANSWER: Develop a GREAT – Unique Selling Proposition (USP)…What exactly is a USP?

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How To Write Persuasive Sales Copy Even If You ‘Suck’ at Writing [PART 1]

Marketing sales copy for beginers

Ok, confession time, I don’t like copy-writing…
…and, for a good reason – I suck at it!
But, I understand its importance in marketing. As a marketer, you only have certain ways in which to communicate with your audience. Without a doubt, words are still the best means for you to get your message to your market.
Regardless if it’s a website, social media or magazine, one thing’s for sure…
Words matter!
If words are important, what do you do is you’re like me and “Suck at writing.”?
Well, the good news is – there is hope…

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